The Brand
1
historical
We live in a world where everything is designed for
to be replaced: objects, clothes, sometimes even ideas.
In 2023, Benjamin and Nicolas decided to
do the opposite. Coming from the worlds of graphic design and painting, the two designers from the East of France have pooled their skills to serve a more ethical fashion and thus create pieces that do not give in to disposable trends.
Pieces that hold, that last. For everyone.
More than a brand, it's a breath. A beat in the city, a step that echoes on the wet asphalt, a gaze that never lowers. It's not a trend. It's a vision.
A garment that transcends time, like a second skin. A thread stretched between strength and freedom. We believe there are things more important than pleasing. Like being true. Like standing tall when everything collapses. Like forging a path through chaos. Hello, it's not a style you put on. It's an attitude.
A way of saying "I'm here," without noise, without a mask. An elegance that is measured by sincerity. It's saying hello to the street, to the hot concrete in summer, to the icy wind that slaps in winter. To the sleepless nights, to the too-short mornings, To real life.
The city is harsh. The times, even harsher. But we're moving forward.
Together. Strong, Resolute, always with style. For those we underestimate... Until they prevail. For those who stand, for those who know.
Everything is said,
HELLO
2
identify
The brand name was born from a desire to convey an impactful, universal message filled with positivity. So that the first vision of one of our creations on an individual reassures and gives confidence.
HELLO's mission is to sublimate streetwear by marrying heritage and modernity, through a refined and careful artistic direction. The brand creates clothes that make sense, in harmony with the world around it.
Listening to those who refuse to have a negative impact on the future and who are determined to make style and sustainability coexist, HELLO favors controlled production and reasoned distribution.
Our signature, simple, clean cuts and careful attention to the smallest detail.
HELLO is for all those for whom comfort is paramount, who dress to live and not the other way around, and for whom refinement is found in individuality and self-confidence.
3
production
Production, carried out entirely in Portugal, guarantees high-quality pieces, designed to last and offer optimal comfort. Positioned in a premium segment, the brand offers creations designed to suit a demanding unisex clientele.
Between minimalist aesthetics and uncompromising quality, Hello Studio embraces the philosophy of authentic and timeless fashion that stands the test of time but is always on trend.
4
transparency
Our collections are made from organic and recycled cotton.
All garments are manufactured in Portugal and are OCS (Organic Content Standard) and RCS (Recycled Claim Standard) certified.
The Global Organic Textile Standard (GOTS) is a global standard for organic fibers, which includes ecological and social criteria and is based on independent certification of the entire textile supply chain.
Standard 100 by Oeko-Tex® certifies the absence of toxic substances in the production of clothing that present known risks to human health and the environment.